Gender

12th September 2013
Stereotypes - Gender
- Challenging stereotypes is when the character does the opposite to what he/she is expected to do by society.

WHY?

Mad Men - Peggy Olson - Women in the workplace
-Reinforces Stereotypes
-Women have to impress men
- Diet - Women were expected to stay in shape to impress the men
-Women cant keep up with mens intelligence
-Be Flirty
-Less Educated and intellegent
- Costume
-Men in suits are less exposed than women, they are covered up from neck to toe.
-Women wore dresses and skirts which made them more exposed

At that time, men had more rights.

Does this reinforce or challenge stereotypes?
It reinforces stereotypes.

1960's - Clothing, Hair, Office, Social Expectations

WOMEN'S STEREOTYPES WERE THE OPPOSITE TO MEN'S STEREOTYPES

1. Women were secretary and men were managers and boss'.
2. Women had no control and med were in control.
3. Women were exposed, Men were covered up and concealed.
4. Women had to show off their skin, men had to be covered up
5. Women were to be looked at by the men, and the men were there to look at the women.
6. Men were in charge of the women and had power over them.
7. Women had limited rights, men had lots of rights.

Social groups expectations change over time

Social norms are what society has built into our minds and thats what is "normal"

The Street
It is set in the kitchen mainly. The father is wearing a white vest to show off his masculine build in his body. He is the most dominant in the clip as he is the loudest and the one that takes authority over the other characters. 

• At the beginning, the woman is in the kitchen to show that she is doing the cooking or the cleaning as that was her role in the household.
• The man is aggressive and is bad tempered
• Older generation is loud and shouting at one another
• Younger generation are silent as they know that they didn't have the right to speak and get their word in about the situation
• The woman is a mother figure so she sticks up for her children
• The children look innocent
• Camera shot of mother comforting the young girl she that she won't be unhappy or guilty
• The builders are all men as that was a masculine job strictly for men only
• In the new scene, the woman is back in the kitchen, which shows that she is in there a lot of the time. The man is never in the kitchen as he earns the money for the family while the woman spends her day at home completing chores for the rest of the family. It is a feminine job.
• Water leak - the woman panics and tries to sort it out. The woman cant do it as it is a mans job to be a plumber, so the woman does not have the skills to fix it as she does not know what to do. The woman shouts for help of the nearest man she sees on the street.
• The man runs over in a masculine way, wearing a suit and fixes the leak for the woman.
• The woman giggles in a feminine way.
• The two young boys are sitting in the front room watching the football. The young girl/daughter is sitting in the kitchen. This separates the gender stereotypes again.
• The girls punishment is to bleach the toilet. Why did the girl get this punishment? why was she not grounded instead? She is being punished by learning life skills as a woman, cleaning the house, and it is helping her to grow up cleaning like a typical housewife.